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WELCOME TO

EMPOWERING BEAUTY THROUGH ARTISTRY, WELLNESS & STRATEGY. HELPING ALL WHO ENCOUNTER MY BRAND FEEL VALUED, CONFIDENT AND EFFORTLESSLY BEAUTIFUL.
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MY PORTFOLIO

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BEHIND THE BRUSHES

Tiarra "Bobbie" Riley is a professional

makeup artist hailing from Virginia Beach

she has been in the industry for 14 years

and she continues to thrive because of her

knack for creativity & focus on mastering

her client experience and professionalism 

in every room, in all forms.

Bobbie Riley began her career by assisting celebrity and production makeup artists, gaining invaluable experience over the first five years. She then built a strong network within the entertainment industry, thriving on the strength of referrals. Her work spans all realms of entertainment, including film, TV, editorial, and commercial.

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As a beauty and wellness creator, Bobbie loves sharing behind-the-scenes content to educate artists, offer tips to her clients, and inspire her community. Realizing that excellence involves impact, she now has placed more focus on consulting and placing artists in creatives in and adjacent to her industry, as well as cultivating spaces for artist recovery and refinement. Her mission is to impact her community and serve as a change agent by continuing to fine-tune her craft and helping other artists do the same.

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"When inner beauty harmonizes with outer beauty, it transforms into an undeniable source of power."

-Bobbie Riley

NETWORKS I HAVE WORKED FOR
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MY SERVICES

MY FOCUS IS ON CRAFTING LOOKS THAT EXUDE YOUR INNER LIGHT, CREATIVELY STRATEGIZING WITH ARTISTS, BRANDS AND CLIENTS, CULTIVATING SPACE FOR YOUR CREATIVE SPIRIT THROUGH MY EXPRESSIONS AND DELIVERING THE BEST CLIENT EXPERIENCE, WHETHER THROUGH BEAUTY SERVICES, CONSULTING OR DIGITAL RESOURCES.
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Bobbie is incredibly talented at transforming a look into a LEWK! "

I’m the kind of client who wants fun options, and never the same thing twice. Bobbie always delivers and makes me feel incredible.

-Bozoma Saint John

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PRESS FEATURES

Bobbie is passionate about sharing her creative expertise in every way possible, whether through brand collaboration, speaking engagements, media features, or written articles. My goal is to inspire, educate, and empower others by sharing insights from my journey in the beauty and wellness industry.
Face Powder

"The Best Tubing Mascaras"

Eyeliner

"Best Drugstore Liquid Eyeliners"

Makeup Products

"Makeup & Expiration Dates"

Eyebrow Styling

"Best Drugstore Eyebrow Pencils"

Professional Makeup Artist

Sheen Magazine

"Finding Your Lane As An MUA"

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"Sisterhood and Relationships"

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