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Education & Coaching  for All Facets of Beauty &  Freelance Industries Alike

Hey #Beauties!

I'm Bobbie Riley,
your dean of education

Having over 10 years of experience in the hair & makeup industry has come with many of ups and downs but has provided me with experiences to share & accomplishments that have created lessons. I've been privileged to work for many prestigious brands, productions and talent with a wide range of style professionally as not only a hair & makeup artist but in marketing for beauty start-ups, a commercial/print beauty model, as well as a beauty content creator. With all of the hours I have accumulated from these experiences my focus is now to share my knowledge with beauty professionals & successfully equip them with the tools to consistently book professional clients, brand/rebrand yourself & create the career path, financial stability & longevity you desire in the beauty industry. 



Hair, Make-up Artistry & SFX is my passion but learning how to monetize it as an entrepreneur has become one of my greatest assets. I started my career as a set MUA at the young age of 17 years old working as an assistant & being mentored by a few of the greatest artists in the game. Thereafter, Over the next 6 years with the connections that I created working various jobs and getting my name out there via work and social media, I was able to broaden my network and expand to become a notable Los Angeles based artist aligned to be contracted for and contributing to some of the top commercial/editorial brands in entertainment such as Conde Nast, Popsugar, Refinery 29, Complex, NYLON, Elle, Well & Good and the list goes on with no representation, formal education and creating my own booking systems. My belief is that it is apart of my purpose to help beauty artists and business freelancers like myself to pave their own pathway to success. My curriculum and digital products are designed to help individuals seeking knowledge and business coaching within my industry or in close proximity to, to bring out the entrepreneur within and support themselves whether they have a team to delegate to or are completely self run.

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